In the vast landscape of fashion and beauty, trends come and go, but the clean girl aesthetic looks like it's going to be here for a while. Rooted in simplicity and understated elegance, this coveted style exudes an effortless charm that captivates fashion enthusiasts worldwide. In this style blog post, we delve into the origin of the clean girl aesthetic, exploring its essence and defining characteristics.
Origin of the Clean Girl Aesthetic Fashion Trends
Whilst you may have first come across the clean girl look on TikTok, don't be fooled into thinking this is a new trend. For decades, slicked-back hair, gold hoops and dewy skin has been a staple look for black and brown women. Your FYP, as is often the way, propelled this look to the masses with little regard for its origins.
But why is the clean girl aesthetic popular now? Many believe it may have reached its current stage of popularity now in response to the beauty trends of the past few years. The high-maintenance beauty standards of the insta-age - with all its contouring, fake lashes, over-lined lips and hair extensions - simply had to reach a boiling point. A point where we craved minimalism.
What Does the Clean Girl Aesthetic Look Like?
At its core, the clean girl aesthetic embodies an effortless and pared-down elegance. It embraces a "less is more" philosophy, celebrating simplicity, timeless pieces, and a fresh-faced 'no make up-make up' look.
As for clothing, comfort is unusually a key focus. Think trainers, slouchy yet smart joggers, basic white t-shirts, mum jeans and over-sized blazers. Muted and natural tones are must-have. If it isn't white, grey, or beige - it probably isn't it.
Clean Girl Aesthetic Jewellery Trends
There's typically two schools of thought when it comes to clean girl jewellery. One, being that to remain inkeeping with the ethos of the look, the jewellery also must be understated and paired-back. Think dainty, simple necklaces and earrings that don't over-power.
Two, being that this look lends itself well towards bolder, bigger jewellery. Simply because when the rest of the look is so polished and minimal - you can afford to wear a necklace or ring that really stands out.
And just like that, you're now up to date with the hottest fashion trends of 2023! Simply really, right?
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